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A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie; Bogomolova, Svetlana - In: International journal of retail & distribution management 44 (2016) 12, pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
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Ending a price promotion : retracting it in one step or phasing it out gradually
Tsiros, Michael; Hardesty, David M. - In: Journal of marketing 74 (2010) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10003940528
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How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Liu, Yan; Balachander, Subramanian - In: Quantitative marketing and economics : QME 12 (2014) 1, pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
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Inflation expectations and consumption : evidence from 1951
Binder, Carola Conces; Brunet, Gillian - In: Economic inquiry 60 (2022) 2, pp. 954-974
Persistent link: https://www.econbiz.de/10013168220
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Household expectations and the release of macroeconomic statistics
Binder, Carola Conces - In: Economics letters 207 (2021), pp. 1-4
Persistent link: https://www.econbiz.de/10013170180
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Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce
Spreer, Philipp - 2024
Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.
Persistent link: https://www.econbiz.de/10015051037
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The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland; Mark, Antje; Bley, Sabine - In: European retail research 23 (2009) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
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The effect of utilitarian/hedonic consumption attitude on in-store high involvement purchase process
Wu, Ciu-chen; Chen, I-ting - In: Journal of international marketing and marketing research 34 (2009) 2, pp. 63-84
Persistent link: https://www.econbiz.de/10003853441