criteria is developed and a measure to quantify the credibility of information is proposed. The measure is used to compare the … credibility of information available in two sample websites …

The role of perceived risk in consumer behavior has been studied extensively by academic researchers. This paper … introduces a methodology for the measurement of the effects of product features, marketing mix components, and individual … differences on perceived consumer risk based on theoretical foundations in the literature. A conjoint-type model based on paired …

first phase. The study examines the effects of the antecedents of eWOM and multiple mediators (i.e. perceived risk, argument …