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Consumer behaviour
Theorie
629,015
Theory
614,113
USA
42,510
United States
41,237
Marketing
31,515
Schätzung
29,219
Estimation
28,503
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26,443
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26,008
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25,768
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24,231
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22,475
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Game theory
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Experiment
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Börsenkurs
11,391
Share price
11,187
Innovation
10,811
Asymmetrische Information
10,637
Wettbewerb
10,585
Asymmetric information
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Han, Heesup
40
Huber, Frank
37
Hollebeek, Linda D.
34
Sheth, Jagdish N.
33
Mattila, Anna S.
31
Verhoef, Peter C.
30
Anderson, Simon P.
27
Bauer, Hans H.
27
Herrmann, Andreas
27
Hruschka, Harald
27
Kumar, V.
27
Grewal, Dhruv
23
Loureiro, Sandra Maria Correia
23
Wiedmann, Klaus-Peter
22
Dellaert, Benedict G. C.
21
Mullainathan, Sendhil
21
Prentice, Catherine
21
Homburg, Christian
20
Kerschbamer, Rudolf
20
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Swoboda, Bernhard
20
Bang, Nguyen
19
Blundell, Richard W.
19
Hildebrandt, Lutz
19
Postlewaite, Andrew
19
Foxall, Gordon R.
18
Gierl, Heribert
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Mittal, Vikas
18
Usman, Osly
18
Ahn, Jiseon
17
Armstrong, Mark
17
Belk, Russell W.
17
Evanschitzky, Heiner
16
Foscht, Thomas
16
Gil Saura, Irene
16
Grunert, Klaus G.
16
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National Bureau of Economic Research
95
American Marketing Association
24
Springer Fachmedien Wiesbaden
20
INSEAD
10
Edward Elgar Publishing
9
European University Institute / Department of Economics
6
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Friedrich-Schiller-Universität Jena
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Information Resources Management Association
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Universität Mannheim
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Christian-Albrechts-Universität zu Kiel
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Helmut-Schmidt-Universität
2
Hochschule für Wirtschaft und Politik
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
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Journal of retailing and consumer services
519
Journal of business research : JBR
440
International journal of hospitality management
186
The journal of services marketing
118
The journal of product & brand management
111
Psychology & marketing
100
Journal of the Academy of Marketing Science
97
Management science : journal of the Institute for Operations Research and the Management Sciences
97
NBER working paper series
95
SpringerLink / Bücher
89
The journal of brand management : an international journal
87
Working paper / National Bureau of Economic Research, Inc.
86
Journal of retailing
84
Cogent business & management
81
NBER Working Paper
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Asia Pacific journal of marketing and logistics
77
Journal of hospitality marketing & management
75
Journal of strategic marketing
75
Marketing intelligence & planning
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Discussion paper / Centre for Economic Policy Research
72
European journal of marketing : EJM
72
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
72
Journal of marketing
69
The international review of retail, distribution and consumer research
66
Gabler Edition Wissenschaft
65
The service industries journal
64
Economics letters
62
Tourism management : research, policies, practice
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of service management
59
European journal of operational research : EJOR
57
Journal of economic psychology : research in economic psychology and behavioral economics
57
Europäische Hochschulschriften / 5
56
International journal of industrial organization
56
International journal of internet marketing and advertising : IJIMA
52
International journal of retail & distribution management
52
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ECONIS (ZBW)
18,894
Other ZBW resources
181
RePEc
8
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1
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
2
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
3
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
4
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
5
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
6
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
7
Marketing
: defined, explained, applied
Levens, Michael
-
2012
-
2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793
Saved in:
8
55plus
Marketing
: Zukunftsmarkt Senioren
Hunke, Guido
;
Gerstner, Reinhard
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
Saved in:
9
Die Verlässlichkeit des Anbieters als Wettbewerbsvorteil
Laag, Kai-Uwe
-
2005
Persistent link: https://www.econbiz.de/10003011436
Saved in:
10
Automobilmarketing im Spannungsfeld von gesellschaftlichen Umweltzielen und Kundennutzen
Hoffmann, Jens
-
2002
Persistent link: https://www.econbiz.de/10001684272
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