//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
First-mover advantage on the i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing management
42
Marketingmanagement
42
Innovation
25
Konsumentenverhalten
25
Innovation management
23
Innovationsmanagement
23
E-commerce
22
Electronic Commerce
22
Theorie
20
Theory
20
Einzelhandel
15
Marketing theory
15
Retail trade
15
USA
14
United States
14
Internet marketing
13
Marketing
13
Beziehungsmarketing
12
Marketingtheorie
12
Online-Marketing
12
Relationship marketing
12
Distribution channel
11
Vertriebsweg
11
Competitive advantage
9
Mobile communications
9
Mobilkommunikation
9
Online retailing
9
Online-Handel
9
Strategic management
9
Strategisches Management
9
Wettbewerbsvorteil
9
Welt
8
World
8
Bibliometrics
7
Bibliometrie
7
Competitive strategy
7
Emerging economies
7
Market research
7
Marktforschung
7
more ...
less ...
Online availability
All
Undetermined
7
Free
6
Type of publication
All
Article
15
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
25
Author
All
Shankar, Venkatesh
20
Yadav, Manjit S.
4
Narang, Unnati
3
Rizley, Ross
3
Inman, J. Jeffrey
2
Kushwaha, Tarun
2
Liu, Yan
2
Ahlbom, Carl-Philip
1
Ailawadi, Kusum L.
1
Andrews, Rick
1
Bacon, Lynd D.
1
Bart, Yakov
1
Bayus, Barry L.
1
Beauchamp, J. P.
1
Belk, Russell W.
1
Berry, Leonard L.
1
Bull, J. S.
1
Carroll, J.
1
Donthu, Naveen
1
Douglass, Tom
1
Elrod, Terry
1
Ferraro, Rosellina
1
Gauri, Dinesh K.
1
Golmohammadi, Alireza
1
Grewal, Dhruv
1
Hennessey, John
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Holland, Stephen
1
Hoyer, Wayne D.
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Johnson, Richard
1
Kalyanam, Kirthi
1
Kamakura, Wagner A.
1
Kelley, Eileen
1
Kelley, J. Eileen
1
Kleijnen, Mirella
1
Kraume, Karsten
1
Kroschke, Mirja
1
more ...
less ...
Institution
All
American Marketing Association
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of retailing
3
Mays Business School Research Paper
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Marketing theory and applications
1
Report / Marketing Science Institute
1
Review of marketing research
1
UNC Kenan-Flagler Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
2
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
3
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
4
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
5
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
6
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
7
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
8
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
9
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
10
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->