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~subject:"Consumer behaviour"
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Consumer behaviour
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14
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11
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Franke, Nikolaus
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Krause, Franziska
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Schreier, Martin
2
Steger, Christoph J.
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Bellis, Emanuel de
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Journal of marketing
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on new product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
2
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
3
Customization : a goldmine or a wasteland?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
Saved in:
4
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
5
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin
;
Mair am Tinkhof, Astrid
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
Saved in:
6
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Saved in:
7
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
8
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
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