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Consumer behaviour
Marketingmanagement
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Marketing management
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Vertriebsweg
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E-commerce
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943
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Strategic management
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Innovation
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Internationales Marketing
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Verhoef, Peter C.
19
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10
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9
Hawkins, Del I.
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Schramm-Klein, Hanna
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Best, Roger J.
8
Chintagunta, Pradeep K.
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Jiang, Baojun
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Ko, Eunju
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Rajagopal
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Spann, Martin
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Chen, Ying-Ju
7
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Frasquet Deltoro, Marta
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Kumar, V.
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Melewar, T. C.
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Peter, Jerome Paul
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Shankar, Venkatesh
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Steinmann, Sascha
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Zielke, Stephan
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Foxall, Gordon R.
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Geyskens, Inge
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Jerath, Kinshuk
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Mollá Descals, Alejandro
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Pauwels, Koen
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Rudolph, Thomas
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Smith, N. Craig
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Christian-Albrechts-Universität zu Kiel
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Deutsche Post AG
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1
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1
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1
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Journal of retailing and consumer services
118
Journal of business research : JBR
95
Journal of retailing
44
Journal of marketing communications
39
Journal of marketing
35
SpringerLink / Bücher
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of retail & distribution management
27
The journal of product & brand management
26
Asia Pacific journal of marketing and logistics
25
Journal of the Academy of Marketing Science
25
European journal of marketing : EJM
24
Journal of marketing management : MM
23
Marketing intelligence & planning
23
The international review of retail, distribution and consumer research
23
Psychology & marketing
22
The journal of brand management : an international journal
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of strategic marketing
21
The journal of consumer marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
European journal of operational research : EJOR
19
Journal of Islamic marketing : JIMA
19
Journal of marketing research : JMR
19
Business horizons
18
Cogent business & management
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of internet marketing and advertising : IJIMA
17
Health marketing quarterly
16
International journal of advertising : the review of marketing communications
16
The journal of business & industrial marketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Marketing letters : a journal of research in marketing
15
Marketing : ZFP ; journal of research and management
14
Springer eBook Collection
14
International journal of consumer studies
13
International journal of retail and distribution management
12
Journal of marketing theory and practice
12
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
1
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1
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
2
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
3
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
4
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong
;
Wang, Yulan
;
Liu, Yun
;
Chen, Ying-Ju
- In:
Production and operations management : the flagship …
27
(
2018
)
6
,
pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
Saved in:
5
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
6
Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan
- In:
Direct marketing : an international journal
2
(
2008
)
2
,
pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
Saved in:
7
Direct-Marketing in der Zukunft : Appointment-Selling durch Multi-Level-Marketing-Companies aus verhaltenswissenschaftlicher Sicht
Weinberg, Peter
;
Besemer, Simone
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 611-634)
.
2001
Persistent link: https://www.econbiz.de/10001653350
Saved in:
8
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
9
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
10
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
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