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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom; Nebenzahl, Israel D. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
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Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran; Kesic, Tanja - In: Journal of marketing communications 13 (2007) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
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Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.; Lattin, James M. - 2000
Persistent link: https://www.econbiz.de/10001599719
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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The use of automated telephone interfaces with customers by local organizations : best practices and exploratory investigation of usage
Castleberry, Stephen Bryon; Merrier, Patricia A.; … - In: Journal of business & economics research 6 (2008) 3, pp. 59-69
Persistent link: https://www.econbiz.de/10003764175
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Interactivity's unanticipated consequences for marketers and marketing
Deighton, John; Kornfeld, Leora - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
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How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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Advertising and new media
Spurgeon, Christina - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003463204
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Access to the living room: triple play and interactive television reshaping the producer/consumer relation
Müller, Eggo - In: Information communication technologies and emerging …, (pp. 179-190). 2007
Persistent link: https://www.econbiz.de/10003450106