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ECONIS (ZBW)
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1
The effect of perceived message choice on persuasion
Schlosser, Ann E.
;
Shavitt, Sharon
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
Saved in:
2
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
3
Analysis of consumers' attitudes toward interactivity and relationship personalization as contemporary developments in interactive marketing communication
Vlasic, Goran
;
Kesic, Tanja
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 109-129
Persistent link: https://www.econbiz.de/10003494088
Saved in:
4
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
5
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
6
The use of automated telephone interfaces with customers by local organizations : best practices and exploratory investigation of usage
Castleberry, Stephen Bryon
;
Merrier, Patricia A.
; …
- In:
Journal of business & economics research
6
(
2008
)
3
,
pp. 59-69
Persistent link: https://www.econbiz.de/10003764175
Saved in:
7
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
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8
How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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9
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
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10
Access to the living room: triple play and interactive television reshaping the producer/consumer relation
Müller, Eggo
- In:
Information communication technologies and emerging …
,
(pp. 179-190)
.
2007
Persistent link: https://www.econbiz.de/10003450106
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