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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Envisaging the impact of perceived corporate social responsibility on customer commitment under the patronage of corporate image
Khawaja, Kausar Fiaz; Sarfraz, Muddassar; Jamil, Rimsha; … - In: Middle East journal of management : MEJM 8 (2021) 6, pp. 533-552
Persistent link: https://www.econbiz.de/10012693952
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Corporate social responsibility on customer behaviour : the mediating role of corporate image and customer satisfaction
Wang, Chih-Chuan - In: Total quality management & business excellence 31 (2020) 7/8, pp. 742-760
Persistent link: https://www.econbiz.de/10012256655
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Does corporate social responsibility influence customer loyalty in the Taiwan insurance sector? : the role of corporate image and customer satisfaction
Lee, Chen-Ying - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10012179012
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How to conduct CSR activities to build consumer trust and corporate reputation in Covid-19 pandemic?
Nguyen Thao Thi Phuong; Nguyen Anh Van - In: Asian Academy of Management journal 29 (2024) 1, pp. 143-171
The world has changed dramatically since the emergence of the coronavirus disease 2019 (Covid-19) pandemic. This crisis has put companies under the test for their commitment to moral business conduct and corporate social responsibility (CSR). Facing the challenges for survival as well as...
Persistent link: https://www.econbiz.de/10014562824
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The mediating impact of airlines' image in relation of corporate social responsibility and customers' loyalty : an empirical in Vietnam
Phan Thanh Hai; Thu Hoang Anh - In: Cogent business & management 10 (2023) 1, pp. 1-18
Corporate social responsibility (CSR) towards sustainable development has been identified as a marketing philosophy that businesses in developed countries should pursue in the post-Covid-19 era as these practices deal with urgent global social and environmental challenges. Such efforts...
Persistent link: https://www.econbiz.de/10014469196
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Promoting the advocacy behavior of customers through corporate social responsibility : the role of brand admiration
Ahmad, Naveed; Ullah, Zia; Al Dhaen, Esra Saleh; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 367-386
Persistent link: https://www.econbiz.de/10014304320
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Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh; Agyeiwaah, Elizabeth; Liu, Jing; Scott, Noel - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 5, pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
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Impact of perceived CSR practices on customers loyalty : the mediating role of reputation and customer satisfaction
Mehnaz; Jin, Jiahua; Hussain, Azhar; Warraich, Muhammad Akib - In: Corporate social responsibility and environmental management 31 (2024) 5, pp. 3724-3734
Persistent link: https://www.econbiz.de/10015099164
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Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 193-194
Persistent link: https://www.econbiz.de/10003779403