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Consumer behaviour
Theorie
35
Theory
35
Konsumentenverhalten
28
Competition
17
Wettbewerb
15
Preismanagement
14
Pricing strategy
14
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game theory
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Brand management
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Kundenbindungsprogramm
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Loyalty program
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Luxury goods
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Luxusgüter
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Markenführung
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Spieltheorie
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competitive strategy
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Chen, Yuxin
15
Zhang, Z. John
13
Krohmer, Harley
6
Hofstetter, Reto
5
Yao, Song
4
Chiang, Jeongwen
3
Miller, Klaus M.
3
Yildirim, Pinar
3
Che, Hai
2
Mela, Carl F.
2
Miller, Klaus Matthias
2
Wang, Wenbo
2
Aparicio, Diego
1
Bertini, Marco
1
Bhardwaj, Pradeep
1
Chen, Lin
1
Chen, Xinlei
1
Chun, Samuel
1
Ehrensperger, Elena
1
Fantini, Fabrizio
1
Geylani, Tansev
1
Godes, David
1
Greenberg, Daria
1
Hitt, Lorin M.
1
Hoyer, Wayne D.
1
Iyer, Ganesh
1
Jerath, Kinshuk
1
Jin, Ginger Zhe
1
Joshi, Yogesh V.
1
Koenigsberg, Oded
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Li, Xinxin
1
Liang, Chao
1
Liu, Yi
1
Liu, Z. Jessie
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Liu, Zhenqi
1
Lu, Xianghua
1
Morwitz, Vicki G.
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1
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Journal of marketing research : JMR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of economics & management strategy : JEMS
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
28
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1
Estimating disaggregate models using aggregate data through augmentation of individual choice
Chen, Yuxin
;
Yang, Sha
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 613-621
Persistent link: https://www.econbiz.de/10003569727
Saved in:
2
Limited memory, categorization, and competition
Chen, Yuxin
;
Iyer, Ganesh
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10008652628
Saved in:
3
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
4
Investigating effects of out-of-stock on consumer stockkeeping unit choice
Che, Hai
;
Chen, Xinlei
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 502-513
Persistent link: https://www.econbiz.de/10009580881
Saved in:
5
Buyer-initiated vs. seller-initiated information revelation
Bhardwaj, Pradeep
;
Chen, Yuxin
;
Godes, David
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1104-1114
Persistent link: https://www.econbiz.de/10003737467
Saved in:
6
Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin
;
Chen, Yuxin
;
Chiang, Jeongwen
;
Zhang, Yufei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
Saved in:
7
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
8
Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior
Lu, Xianghua
;
Chen, Yuxin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 113-129
Persistent link: https://www.econbiz.de/10012295998
Saved in:
9
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
10
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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