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Changes in consumption patterns during the COVID-19 pandemic : analyzing the revenge spending motivations of different emotional groups
Park, Inyoung; Lee, Jieon; Lee, Daeho; Lee, Changjun; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013169559
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Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha; Lim, Heejin - In: Journal of marketing communications 28 (2022) 2, pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
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Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi; Han, Hyunjeong; Lee, Jungwoo - In: Technological forecasting & social change : an … 174 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
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How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude
Lee, Jihyeon; Kim, Hanku - In: Journal of consumer behaviour 21 (2022) 2, pp. 214-230
Persistent link: https://www.econbiz.de/10013177506
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COVID-19 and extremeness aversion : the role of safety seeking in travel decision making
Kim, Jungkeun; Park, Jooyoung; Lee, Jaeseok; Kim, Seongseop - In: Journal of travel research : a quarterly publication of … 61 (2022) 4, pp. 837-854
Persistent link: https://www.econbiz.de/10012880673
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Factors affecting the perceived usability of the mobile web portal services : comparing simplicity with consistency
Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, … - In: Information technology and management 14 (2013) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10009738256
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Price discrimination by language : field experimental evidence from a shopping mall
Lee, Jungmin; Park, Sangkon - In: International journal of industrial organization 63 (2019), pp. 69-98
Persistent link: https://www.econbiz.de/10012320568
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Product attributes and preference for foreign brands among Vietnamese consumers
Lee, Jaeha; Nguyen, Minhthu Jill - In: Journal of retailing and consumer services 35 (2017), pp. 76-83
Persistent link: https://www.econbiz.de/10011645115
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Charitable giving, suggestion, and learning from others: Pay-What-You-Want experiments at a coffee shop
Park, Sangkon; Nam, Sohyun; Lee, Jungmin - In: Journal of behavioral and experimental economics 66 (2017), pp. 16-22
Persistent link: https://www.econbiz.de/10011876836
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Drinking through good times and bad : the role of consumer differences
Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; … - In: Journal of marketing research 58 (2021) 4, pp. 721-741
Persistent link: https://www.econbiz.de/10012593939