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Consumer behaviour
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
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7
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7
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6
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ECONIS (ZBW)
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1
Constructing the object of research in the manner of Piet Mondrian : an integrative
epistemology
for consumer research
Pomiès, Anissa
;
Tissier-Desbordes, Elisabeth
- In:
Marketing theory
16
(
2016
)
3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
Saved in:
2
Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice
;
Larsen, Gretchen
- In:
Marketing theory
19
(
2019
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
Saved in:
3
Back to the roots! : methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages
Woermann, Niklas
- In:
Marketing theory
17
(
2017
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10011771402
Saved in:
4
Postmodern consumer research : the study of consumption as text
Hirschman, Elizabeth Caldwell
-
1992
Persistent link: https://www.econbiz.de/10000325394
Saved in:
5
Evoking the imagination as a strategy of influence
Petrova, Petia K.
;
Cialdini, Robert B.
- In:
Handbook of consumer psychology
,
(pp. 505-523)
.
2008
Persistent link: https://www.econbiz.de/10003716246
Saved in:
6
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
7
Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal
- In:
Global journal of business management : GJBM
3
(
2009
)
2
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003992119
Saved in:
8
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
9
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
10
The existential consumption paradox : an exploration of meaning in marketing
Smith, Terry
- In:
The marketing review
7
(
2007
)
4
,
pp. 325-341
Persistent link: https://www.econbiz.de/10003621497
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