//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Different strokes for differen...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social marketing
45
Social Marketing
32
Konsumentenverhalten
29
Market segmentation
15
Australia
14
Australien
14
Marktsegmentierung
13
Brand management
10
China
9
Markenführung
9
Children
8
Alcohol
7
Alcohol consumption
7
Alkoholkonsum
7
social marketing
7
Cluster analysis
6
Co-design
6
Customer integration
6
Facebook
6
Kundenintegration
6
Marketing
6
Physical activity
6
Social Web
6
Social web
6
Behaviour change
5
Beziehungsmarketing
5
Brand image
5
Clusteranalyse
5
Consumer attitudes
5
Gesundheitsvorsorge
5
Internet marketing
5
Kinder
5
Luxury goods
5
Luxusgüter
5
Markenimage
5
Motivation
5
Online-Marketing
5
Preventive care
5
Relationship marketing
5
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
3
Book section
3
research-article
2
Language
All
English
31
Undetermined
1
Author
All
Rundle-Thiele, Sharyn
17
Shao, Wei
16
Ross, Mitchell
7
Grace, Debra
6
Thaichon, Park
5
Dietrich, Timo
3
Jin, Ting
3
Knox, Kathy
3
Quach, Sara
3
Kubacki, Krzysztof
2
Tkaczynski, Aaron
2
Zhang, Yunen
2
Alhabash, Saleem
1
Almestarihi, Ra'd
1
Apostol, Sergio Antonio G.
1
Arli, Denni
1
Bennett, Rebekah
1
Cheng, Anni
1
Isbanner, Sebastian
1
Kim, Jeawon
1
Kitunen, Anna
1
Lasmono, Hari
1
Lye, Ashley
1
Mathew, Alieena
1
Merrilees, Bill
1
Migdadi, Mahmoud
1
Miller, Dale
1
Paladino, Angela
1
Pang, Bo
1
Pham, Cuong
1
Prentice, Catherine
1
Razzaq, Ali
1
Ros, Mitchell
1
Russell-Bennett, Rebekah
1
Schmidtke, David James
1
Schuster, Lisa
1
Siemieniako, Dariusz
1
Urban, Wieslaw
1
V. Dao Truong
1
Wright, Owen
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing intelligence & planning
2
Young consumers : insight and ideas for responsible marketers
2
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business horizons
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of philanthropy and marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing Intelligence & Planning
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Other ZBW resources
2
BASE
1
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decisions, decisions, decisions : multiple pathways to choice
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 797-816
Persistent link: https://www.econbiz.de/10003781954
Saved in:
2
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
3
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
4
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
5
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Identifying antecedent conditions for luxury brand purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
8
Consumer motivation and luxury consumption : testing moderating effects
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 33-44
Persistent link: https://www.econbiz.de/10011980767
Saved in:
9
Investigating brand visibility in luxury consumption
Shao, Wei
;
Grace, Debra
;
Ros, Mitchell
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 357-370
Persistent link: https://www.econbiz.de/10012026007
Saved in:
10
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->