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Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal - In: Expert journal of marketing 7 (2019) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
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Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz; Lopacinski, Karol; Kutera, Robert; … - In: Analyzing the strategic role of social networking in …, (pp. 22-44). 2017
Persistent link: https://www.econbiz.de/10011530611
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The lasting effects of social meia trends on advertising
Wright, Elizabeth; Khanfar, Nile M.; Harrington, Catherine - In: Journal of business & economics research 14 (2016) 3, pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim; Smith, Andrew N. - In: Business horizons 59 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
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Mundpropaganda im Internet : Bezugsrahmen und empirische Fundierung des Einsatzes von Virtual Communities im Marketing
Meyer, Jörg - 2004
Persistent link: https://www.econbiz.de/10002034983
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Kommerzielle virtuelle communities : eine Analyse unterschiedlicher Konzepte aus Konsumentensicht
Buss-Strotmann, Claudia; Eissrich, Daniel - 2001
Persistent link: https://www.econbiz.de/10001576788
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Nowe media i technologie w komunikacji marketingowej - wybrane obszary zastosowań
Bajdak, Andrzej (ed.); Spyra, Zbigniew (ed.) - 2021
Persistent link: https://www.econbiz.de/10012546105
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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Digital advertising : theory and research
Rodgers, Shelly (contributor); Thorson, Esther (contributor) - 2017 - Third edition.
pt. I. Research foundations -- pt. II. Theory breakthroughs -- pt. III. New approaches to research -- pt. IV. Digital media : radiating voices -- pt. V. Evaluating digital advertising -- pt. VI. Future research trends and opportunities.
Persistent link: https://www.econbiz.de/10013183132