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Can coupons counteract strategic consumer behavior?
Hermel, Dror; Mantin, Benny; Aviv, Yossi - In: Journal of revenue and pricing management 21 (2022) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10013258149
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Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang; Savage, Scott J.; Chen, Yongmin - In: Information economics and policy : IEP 33 (2015), pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
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Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.; Rahman, Aadil - In: The international review of retail, distribution and … 25 (2015) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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The impact of restaurant coupon removal on diners’ consumption behavior : a theoretical analysis
Lin, Tin-Chun - In: Theoretical economics letters 9 (2019) 1, pp. 9-20
Persistent link: https://www.econbiz.de/10012005210
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Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
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Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17
This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates …
Persistent link: https://www.econbiz.de/10013470569
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Coupon use in ethnic markets: implications from a retail perspective
Kaufman, Carol J. - In: Journal of Consumer Marketing 8 (1991) 1, pp. 41-51
Reports on problems with coupon use experienced within ethnic subcultures by presenting the results and implications of a study of retailers in the Philadelphia/Southern New Jersey area. Argues that marketers are challenged to understand the intricacies of ethnic markets as they grow in number...
Persistent link: https://www.econbiz.de/10014849033