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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
40
Elderly people
20
Ältere Menschen
20
Decision
12
Entscheidung
12
Theorie
10
Theory
10
Brand
9
Markenartikel
9
United States
9
Cognition
8
Kognition
8
USA
8
Age group
6
Altersgruppe
6
Brand image
6
Experiment
6
Luxury goods
6
Luxusgüter
6
Markenimage
6
Marketing
5
Perception
5
Prospect theory
5
Risiko
5
Risk
5
Wahrnehmung
5
Brand management
4
France
4
Frankreich
4
Markenführung
4
New product development
4
Produktentwicklung
4
Prospect Theory
4
consumer behavior
4
numeracy
4
Beziehungsmarketing
3
Consumers
3
Decision under risk
3
Decision under uncertainty
3
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Online availability
All
Undetermined
9
Free
1
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Article
31
Book / Working Paper
9
Type of publication (narrower categories)
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Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
8
Book section
8
Arbeitspapier
6
Working Paper
6
Graue Literatur
4
Non-commercial literature
4
Aufsatzsammlung
3
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
40
Author
All
Yoon, Carolyn
20
Laurent, Gilles
18
Cole, Catherine A.
5
Lambert-Pandraud, Raphaëlle
5
Lee, Michelle P.
4
Bagozzi, Richard P.
3
Drolet, Aimee Leigh
3
Lambert-Pandraud, Raphae͏̈lle
3
Peters, Ellen
3
Schwarz, Norbert
3
Amatulli, Cesare
2
Bjälkebring, Pär
2
Bonezzi, Andrea
2
Chandon, Jean-Louis
2
Czellar, Sandor
2
Dubois, Bernard
2
Goldberg, Marvin E.
2
Guido, Gianluigi
2
Mantonakis, Antonia
2
Peluso, Alessandro M.
2
Sternthal, Brian
2
Vanhuele, Marc
2
Atakan, S. Sinem
1
Atakan, Sukriye Sinem
1
Bateman, Ian
1
Bechara, Antoine
1
Berns, Gregory
1
Carpenter, Stephanie M.
1
Cole, Catherine
1
Dagher, Alain A.
1
Dent, Sam
1
Dietvorst, Roeland C.
1
Drolet, Aimee
1
Drèze, Xavier
1
Ebert, Jane
1
Feinberg, Fred M.
1
Gonzalez, Richard J.
1
Gourvennec, Bernard
1
Gutchess, Angela
1
Hasher, Lynn
1
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Les cahiers de recherche / HEC Paris
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Marketing letters : a journal of research in marketing
4
Journal of business research : JBR
3
Marketing and consumer psychology series
3
The aging consumer : perspectives from psychology and marketing
3
Handbook of consumer psychology
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
The aging consumer : perspectives from psychology and economics
2
CEDEX discussion paper series
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The Routledge companion to identity and consumption
1
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ECONIS (ZBW)
40
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1
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
2
Aging and consumption
Yoon, Carolyn
;
Skurnik, Ian
;
Carpenter, Stephanie M.
- In:
The Routledge companion to identity and consumption
,
(pp. 187-194)
.
2013
Persistent link: https://www.econbiz.de/10009700290
Saved in:
3
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
4
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
5
Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
6
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
Saved in:
7
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
8
Decision neuroscience and consumer decision making
Yoon, Carolyn
;
Gonzalez, Richard J.
;
Bechara, Antoine
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
2
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009565401
Saved in:
9
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
10
Consumer memory, fluency, and familiarity
Mantonakis, Antonia
;
Whittlesea, Bruce W. A.
;
Yoon, Carolyn
- In:
Handbook of consumer psychology
,
(pp. 77-102)
.
2008
Persistent link: https://www.econbiz.de/10003716148
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