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Channel strategies for durable goods : coexistence of selling and leasing to individual and corporate consumers
Tilson, Vera
;
Wang, Yunzeng
;
Yang, Wei
- In:
Production and operations management : an international …
18
(
2009
)
4
,
pp. 402-410
Persistent link: https://www.econbiz.de/10003894730
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2
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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3
Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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4
How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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5
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
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6
The influence of status differentiation on vertical brand extension : intercultural and intracultural comparisons
Fang, Xiang
;
Lin, Shengdong
- In:
Nankai business review international
8
(
2017
)
4
,
pp. 404-423
Persistent link: https://www.econbiz.de/10011811885
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7
Power distance belief and brand personality evaluations
Wang, Xuehua
;
Wang, Xiaoyu
;
Fang, Xiang
;
Jiang, Qingyun
- In:
Journal of business research : JBR
84
(
2018
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011802786
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8
Necessary evil : a strategy to manage dysfunctional customer behavior
Huang, Yu-Shan
;
Fang, Xiang
;
Liu, Ruping
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 741-753
Persistent link: https://www.econbiz.de/10013407597
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9
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
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10
Effect of supply reliability in a retail setting with joint marketing and inventory decisions
Liu, Shaoxuan
;
So, Kut C.
;
Zhang, Fuqiang
- In:
Manufacturing & service operations management : M & SOM
12
(
2010
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003956810
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