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When old is gold : the role of business longevity in risky situations

Desai, Preyas S.; Kalra, Ajay; Murthi, B. P. S. - In: Journal of marketing 72 (2008) 1, pp. 95-107

Persistent link: https://www.econbiz.de/10003643029

Why do consumers buy extended service contracts?

Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623

Persistent link: https://www.econbiz.de/10003919309

When trade-offs matter : the effect of choice construal on context effects

Khan, Uzma; Zhu, Meng; Kalra, Ajay - In: Journal of marketing research : JMR 48 (2011) 1, pp. 62-71

Persistent link: https://www.econbiz.de/10008858644

Should consumers use the halo to form product evaluations?

Boatwright, Peter; Kalra, Ajay; Zhang, Wei - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 217-223

Persistent link: https://www.econbiz.de/10003709962

Consumer value-maximizing sweepstakes and contests

Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300

Persistent link: https://www.econbiz.de/10003965472

Understanding responses to contradictory information about products

Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1098-1114

Persistent link: https://www.econbiz.de/10009427794

Consumer Value-Maximizing Sweepstakes & Contests : A Theoretical and Experimental Investigation

Kalra, Ajay; Shi, Mengze - 2003

Sweepstakes and contests are an extremely common promotional strategy used by firms. The sweepstakes and contests often differ significantly in the design of reward structure. For example, in 1999, Godiva Chocolates conducted a sweepstakes where one box of chocolates contained a diamond...

Persistent link: https://www.econbiz.de/10014116861

I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice

Chung, Jaeyeon; Ding, Yu; Kalra, Ajay - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 683-703

Persistent link: https://www.econbiz.de/10014444182

Introduction to the special issue on marketing within the enterprise and beyond

Chintagunta, Praddep K.; Desai, Preyas S. - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1511

Persistent link: https://www.econbiz.de/10009313063

Music downloads and the flip side of digital rights management

Vernik, Dinah A.; Purohit, Devavrat; Desai, Preyas S. - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1011-1027

Persistent link: https://www.econbiz.de/10009427804