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~subject:"Consumer behaviour"
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Children's brand symbolism und...
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Consumer behaviour
Sponsorship
35
Sponsoring
33
Sports
18
Konsumentenverhalten
17
Sport
17
Sportmarketing
17
Sports marketing
17
Marketing
13
Marketing management
9
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8
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8
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8
Advertising effects
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Children
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Kinder
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3
Brand
3
Brand management
3
Business
3
Cognition
3
Corporate culture
3
Eating habit
3
Ernährungsverhalten
3
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3
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1
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English
18
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Cornwell, T. Bettina
14
McAlister, Anna R.
3
Pappu, Ravi
3
Setten, Eric
2
Wamwara-Mbugua, L. Wakiuru
2
Albuquerque, Paulo
1
Ali, Czafrann
1
Babakus, Emin
1
Backhaus, Christof
1
Balabanis, George
1
Bargh, Danielle
1
Bettina Cornwell, T.
1
Boller, Gregory
1
Brucks, Merrie
1
Campbell, Margaret C.
1
Charlton, Aaron B.
1
Chien, P. Monica
1
Coote, Leonard
1
Dreisbach, Jan
1
Drennan, Judy
1
Hong, Yuan
1
Humphreys, Michael S.
1
Jahn, Steffen
1
Maimaran, Michal
1
McDonald, Aaron
1
Minton, Elizabeth A.
1
Mitchell, Vince
1
Mitchell, Vince W.
1
Nguyen, Doan
1
Nicklaus, Sophie
1
Nicovich, Stefan G.
1
Paik, Sung-Hee W.
1
Reich, Brandon
1
Russo, Michael V.
1
Schlegelmilch, Bodo
1
Schlegelmilch, Bodo B.
1
Suh, Wang Suk
1
Testa, Francesco
1
Widmier, Scott
1
Wilkinson, Timothy J.
1
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Journal of business research : JBR
5
Direct marketing : an international journal
1
Faculty & research / Insead : working paper series
1
International journal of sports marketing & sponsorship
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Macromarketing - a global focus ; Vol. 4
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
17
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Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
Saved in:
2
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
3
Persuading children : long-lasting influences on children’s food consideration sets, choices, and consumption
Albuquerque, Paulo
;
Brucks, Merrie
;
Campbell, Margaret C.
; …
-
2017
Persistent link: https://www.econbiz.de/10011695561
Saved in:
4
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
5
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
6
Dependence patterns in consumer behavior : exploration and refinement of a concept
Cornwell, T. Bettina
;
Wamwara-Mbugua, L. Wakiuru
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10003693160
Saved in:
7
Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru
;
Cornwell, T. Bettina
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
Saved in:
8
Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina
;
Drennan, Judy
-
2009
Persistent link: https://www.econbiz.de/10003876814
Saved in:
9
Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina
;
Humphreys, Michael S.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
Saved in:
10
Parents, products, and the development of preferences : child palate and food choice in an obesogenic environment
Cornwell, T. Bettina
;
Setten, Eric
;
Paik, Sung-Hee W.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012590349
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