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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects

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Position effects in search advertising and their moderators : a regression discontinuity approach

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Advertising targeting young children : an overview of 10 years of research : 2006-2016

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Modeling the impact of parasocial interactions with media characters on brand placement effects

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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

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Advertising spillovers : evidence from online field experiments and implications for returns on advertising

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Examining beliefs, values and attitudes towards social media advertisements : results from India

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What influences online shopping in Nigeria : trust or website quality?

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The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing

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