Narrow search
Showing 1 - 10 of 28
Cover Image
Consumer responses to brand elimination : an attributional perspective
Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10003883887
Cover Image
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
Cover Image
How do consumer buzz and traffic in social media marketing predict the value of the firm?
Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10010243627
Cover Image
Make the most of a polarizing brand
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31
Persistent link: https://www.econbiz.de/10010196180
Cover Image
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Cover Image
Wenn Produkte polarisieren
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
Cover Image
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming; Tong, Siliang; Lin, Zhijie; Cheng, Zhang - In: Journal of marketing 85 (2021) 2, pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Cover Image
Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K. (ed.); Luo, Xueming (ed.); Giesler, Markus (ed.) - AMA Winter Academic Conference <2019, Austin, Tex.> - 2019
Persistent link: https://www.econbiz.de/10012256234
Cover Image
Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Cover Image
Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836