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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
54
Advertising
51
USA
39
United States
39
Werbung
39
Marketing
23
Advertising effects
21
Werbewirkung
21
Australia
19
Canada
18
Kanada
18
Customer satisfaction
17
Relationship marketing
17
Beziehungsmarketing
16
Green marketing
16
Brand management
15
Hotel industry
15
Hotellerie
15
Markenführung
15
Marketing management
15
Kundenzufriedenheit
14
Marketingmanagement
14
Bibliometrics
13
Bibliometrie
13
International marketing
13
Stakeholder analysis
13
Theorie
13
Theory
13
Australien
12
Emotion
12
Nonprofit organization
12
Nonprofit-Organisation
12
Environmental consciousness
11
Gender
11
Service quality
11
Services marketing
11
Umweltbewusstsein
11
China
10
Dienstleistungsqualität
10
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Online availability
All
Undetermined
30
Free
1
Type of publication
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Article
60
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
49
Aufsatz in Zeitschrift
49
research-article
6
Aufsatz im Buch
1
Book section
1
review
1
review-article
1
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Language
All
English
62
Author
All
Magnini, Vincent P.
14
Ford, John B.
13
Polonsky, Michael J.
10
LaTour, Michael S.
9
Polonsky, Michael Jay
7
Vocino, Andrea
6
LaTour, Kathryn A.
5
Merchant, Altaf
5
Polonsky, Michael
5
Karande, Kiran
4
Garma, Romana
3
Kim, Seontaik
3
MacQuilken, Lisa
3
Robertson, Nichola
3
West, Douglas C.
3
Cheung, Wah-leung
2
Eckert, Andrew
2
Grimmer, Martin
2
He, Zhen
2
Kim, Dohee
2
Kim, Insin
2
Krishen, Anjala S.
2
Miles, Morgan P.
2
Singal, Manisha
2
West, Douglas S.
2
Zhang, Weiyong
2
Baker, Melissa A.
1
Bartier, Anne-Laure
1
Bednall, David
1
Bonnici, Joseph
1
Borel, Laurence
1
Bui, M̃y
1
Cameron, Heidi
1
Campbell, Colin L.
1
Chan, Ricky Y. K.
1
Choi, Hojoon
1
Christodoulides, George
1
Clarke, Irvine
1
Connolly, John
1
Davis, Eric A.
1
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Published in...
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Journal of advertising research
9
Journal of business research : JBR
7
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Australasian marketing journal
2
European Journal of Marketing
2
International Marketing Review
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Environmental management and decision making for business
1
European journal of marketing : EJM
1
Globalisation and marketing management
1
Gupta, S., Lim, W. M., Verma, H., & Polonsky, M. (2021) ," Precursors and impact of Mindful consumption", in NA - Advances in Consumer Research
1
International Journal of Contemporary Hospitality Management
1
International Journal of Retail & Distribution Management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of Consumer Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
The international handbook on environmental technology management
1
The journal of services marketing
1
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ECONIS (ZBW)
54
Other ZBW resources
8
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1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
2
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
3
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
4
What do we know about segmentation and targeting? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10012109413
Saved in:
5
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
6
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf
;
Ford, John B.
;
Sargeant, Adrian
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
Saved in:
7
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
8
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
9
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
10
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
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