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A dynamic framework for understanding cross-national segmentation

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A cross-national comparison of consumer research measures

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Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information

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Do consumers follow their heart or mind when purchasing global brands? : empirical insights

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The impact of demographic similarity on customers in a service setting

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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers

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Hedonic vs. Utilitarian Perspective of Retail Store Loyalty : Insights from a National Study of Households

Cavusgil, Erin; Kim, Daekwan - 2016

Retailers are currently facing an ultra-competitive environment as consumers are foregoing 'brick-and-mortar' stores in favor of shopping online, taking advantage of discounts offered by Internet retailers. Retailers, in turn, are continually exploring how to increase patronage and spending in...

Persistent link: https://www.econbiz.de/10014036885