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Consumer behaviour
Konsumentenverhalten
20
Internet marketing
17
Online-Marketing
17
Bayes-Statistik
8
Bayesian inference
8
Viral marketing
8
Virales Marketing
8
E-commerce
7
Electronic Commerce
7
Advertising
6
Advertising effects
6
Internet
6
USA
6
United States
6
Werbewirkung
6
Werbung
6
Search engine
5
Social Web
5
Social network
5
Social web
5
Soziales Netzwerk
5
Suchmaschine
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Distribution channel
3
Einzelhandel
3
Information costs
3
Informationskosten
3
Innovation diffusion
3
Innovationsdiffusion
3
Market research
3
Marktforschung
3
Online retailing
3
Online-Handel
3
Retail trade
3
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16
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15
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15
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1
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1
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1
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1
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English
20
Author
All
Bodapati, Anand V.
7
Bucklin, Randolph E.
7
Trusov, Michael
6
Sismeiro, Catarina
3
Decker, Reinhold
2
Barrot, Christian
1
Becerril-Arreola, Rafael
1
Becker, Jan U.
1
Brandon, Renee
1
Drolet, Aimee Leigh
1
Goodstein, Ronald Charles
1
Gopa, Anandasivam
1
Gupta, Sachin
1
Hatfield, Cheryl
1
Ho, Henry
1
Hoban, Paul R.
1
Jamal, Zainab
1
Kushwaha, Tarun
1
Mejia, Jorge
1
Meyners, Jannik
1
Mizik, Natalie
1
Morrison, Donald G.
1
Pocheptsova Ghosh, Anastasiya
1
Puccinelli, Nancy M.
1
Rutz, Oliver J.
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Srinivasan, V.
1
Srinivasan, V. Seenu
1
Stephen, Andrew T.
1
Suri, Rajneesh
1
Terech, Andres
1
Thomadsen, Raphael
1
Tsiros, Michael
1
Villanova, Daniel
1
Watson, Jared
1
Zhang, Yuchi
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Journal of marketing
2
Information systems research : ISR
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
1
Stanford University Graduate School of Business Research Paper
1
The aging consumer : perspectives from psychology and marketing
1
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ECONIS (ZBW)
20
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1
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
2
Click here for Internet insight : advances in clickstream data analysis in marketing
Bucklin, Randolph E.
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003833052
Saved in:
3
Consideration, choice, and classifying loyalty
Terech, Andres
;
Bucklin, Randolph E.
;
Morrison, Donald G.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
Saved in:
4
Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
Saved in:
5
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
6
Effects of income distribution changes on assortment size in the mainstream grocery channel
Becerril-Arreola, Rafael
;
Bucklin, Randolph E.
; …
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5878-5900
Persistent link: https://www.econbiz.de/10012650180
Saved in:
7
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
8
The impact of feature advertising on customer store choice
Bodapati, Anand V.
(
contributor
);
Srinivasan, V.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342249
Saved in:
9
Purchase-frequency bias in Random-coefficients brand-choice models
Bodapati, Anand V.
;
Gupta, Sachin
- In:
Journal of business & economic statistics : JBES ; a …
23
(
2005
)
4
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003193548
Saved in:
10
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
1
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