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~subject:"Consumer behaviour"
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Consumer behaviour
Marktforschung
12,270
Market research
6,834
Credibility
5,502
Glaubwürdigkeit
5,326
Informationswert
5,205
Information value
5,016
Theorie
4,968
Theory
4,888
Viral marketing
4,806
Virales Marketing
4,786
Konsumentenverhalten
4,689
Social Web
2,485
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2,484
Online-Marketing
1,951
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1,941
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1,926
Germany
1,558
USA
1,537
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1,459
United States
1,459
Monetary policy
1,437
Marketing
1,125
Beziehungsmarketing
1,108
Relationship marketing
1,105
Online-Handel
965
Online retailing
962
Börsenkurs
918
Vereinigte Staaten
909
Marketingmanagement
907
Share price
903
Marketing management
891
Asymmetrische Information
838
Asymmetric information
826
Customer satisfaction
767
Kundenzufriedenheit
764
Brand management
716
Markenführung
714
Markenimage
677
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674
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Hruschka, Harald
16
Filieri, Raffaele
15
Decker, Reinhold
14
Loureiro, Sandra Maria Correia
12
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Law, Chun Hung Roberts
10
Mayzlin, Dina
10
Belk, Russell W.
9
Berger, Jonah
9
Boztuğ, Yasemin
9
Hennig-Thurau, Thorsten
9
Kamakura, Wagner A.
9
Bauer, Hans H.
8
Holbrook, Morris B.
8
Jayawardhena, Chanaka
8
Mattila, Anna S.
8
Moutinho, Luiz
8
Pavlou, Paul A.
8
Romaniuk, Jenni
8
Usman, Osly
8
Viswanathan, Madhu
8
Walsh, Gianfranco
8
Wiedmann, Klaus-Peter
8
Yin, Dezhi
8
Akram, Umair
7
Bagozzi, Richard P.
7
Bigné Alcañiz, J. Enrique
7
Dahl, Darren W.
7
De Angelis, Matteo
7
Du, Rex Yuxing
7
East, Robert
7
Herrmann, Andreas
7
Hildebrandt, Lutz
7
Homburg, Christian
7
Huber, Frank
7
Karjaluoto, Heikki
7
Kim, Jong Min
7
Kozinets, Robert V.
7
Pelsmacker, Patrick de
7
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American Marketing Association
11
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
5
IGI Global
4
Institut für Demoskopie Allensbach
4
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
OECD
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Center of Market Oriented Product and Production Management
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
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Journal of business research : JBR
174
Journal of retailing and consumer services
137
International journal of hospitality management
78
Journal of marketing research : JMR
78
Psychology & marketing
55
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing communications
43
Tourism management : research, policies, practice
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of contemporary hospitality management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Marketing letters : a journal of research in marketing
36
Cogent business & management
35
Journal of marketing management : MM
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of hospitality marketing & management
34
Journal of travel and tourism marketing
31
The journal of product & brand management
31
European journal of marketing : EJM
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of consumer studies
30
Journal of marketing
29
Journal of promotion management : innovations in planning and applied research
29
Journal of the Academy of Marketing Science
29
Qualitative market research : an international journal
29
International journal of market research : JMRS ; the journal of the Market Research Society
28
Electronic commerce research
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
27
Information systems research : ISR
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of internet commerce
25
Asia Pacific journal of marketing and logistics
24
International journal of electronic marketing and retailing : IJEMR
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of market research
22
Journal of electronic commerce research : JECR
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of management information systems : JMIS
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
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ECONIS (ZBW)
4,675
Other ZBW resources
45
RePEc
1
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1
How young, technical consumers assess online WOM
credibility
O'Reilly, Kelley
;
Marx, Sherry
- In:
Qualitative market research : an international journal
14
(
2011
)
4
,
pp. 330-359
Persistent link: https://www.econbiz.de/10009380608
Saved in:
2
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel
;
Jiménez-Castillo, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
Saved in:
3
Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi
;
Pifer, N. David
;
Scremin, Glaucio
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
Saved in:
4
Credibility
of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L.
;
Averbeck, Joshua M.
;
Zhang, Zhu
; …
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 293-323
Persistent link: https://www.econbiz.de/10010195892
Saved in:
5
WOM
credibility
and eWOM
credibility
and their consequences for engagement
Castano, Ricardo
;
Escandon-Barbosa, Diana
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10013198059
Saved in:
6
Credible effects : the impact of disclosure of material connections within online product reviews
Steward, Michelle D.
;
Burns, Alvin C.
;
Morgan, Felicia N.
; …
- In:
Journal of public policy & marketing
39
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012534313
Saved in:
7
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
8
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
9
The impact of word-of-mouth communication on attribute evaluation
Lim, Boon C.
;
Chung, Cindy
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10008806367
Saved in:
10
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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