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Consumer behaviour
Advertising
30
Konsumentenverhalten
24
Werbung
24
Advertising effects
19
Werbewirkung
19
Internet marketing
11
Online-Marketing
11
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Violence
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Arzneimittel
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Business-to-business marketing
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Customer entertainment
3
Customer satisfaction
3
Data protection
3
Datenschutz
3
Demographics
3
Dienstleistungsqualität
3
Perception
3
Pharmaceuticals
3
Product Placement
3
Product placement
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English
26
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Stafford, Marla Royne
21
Fox, Alexa K.
5
Levy, Marian
5
Oakley, Jared
4
Balaji, M. S.
2
Deitz, George
2
Deitz, George D.
2
Jha, Subhash
2
Kowalczyk, Christine M.
2
Martinez, Jennifer
2
Pounders, Kathrynn
2
Royne Stafford, Marla
2
Smith, Rachel Korfhage
2
Thieme, Jeff
2
Albers‐Miller, Nancy D.
1
Alderson, Laura
1
Babakus, Emin
1
Bhat, Subodh
1
Bienstock, Carol C.
1
Bush, Alan J.
1
Cheng, Hong
1
Chu, Shu-Chuan
1
Deng, Tao
1
Faber, Ronald J.
1
Gilbert, Jonathan Ross
1
Grünhagen, Marko
1
Hansen, John D.
1
Hart, Philip M.
1
Hoy, Mariea Grubbs
1
Jham, Subhash
1
Jones, Shawn R.
1
McEntee, Wendy Barnes
1
Mittal, Banwari
1
Moncrief, William C.
1
Myers, Susan D.
1
Myers, Susan W.
1
Myers, Susan Wesson
1
Peck, Joann
1
Sengupta, Aditi Sarkar
1
Sheinin, Daniel A.
1
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International journal of advertising : the review of marketing communications
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Psychology & marketing
2
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of Consumer Marketing
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of service theory and practice
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Marketing intelligence & planning
1
The service industries journal
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
2
The public health implications of consumers' environmental concern and their willingness to pay for an eco-friendly product
Stafford, Marla Royne
;
Levy, Marian
;
Martinez, Jennifer
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009531754
Saved in:
3
From thinking green to buying green : consumer motivation makes the difference
Stafford, Marla Royne
;
Thieme, Jeff
;
Levy, Marian
; …
- In:
Journal of business strategy
37
(
2016
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10011595058
Saved in:
4
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
5
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
6
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sengupta, Aditi Sarkar
;
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
Saved in:
7
Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari
;
Stafford, Marla Royne
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
Saved in:
8
Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage
;
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
44
(
2010
)
3
,
pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
Saved in:
9
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
10
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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