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Customer preference for decision authority in credence services : the moderating effects of source credibility and persuasion knowledge
Ngamvichaikit, Anothai; Beise-Zee, Rian - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 274-299
Persistent link: https://www.econbiz.de/10010359564
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Corporate social responsibility or cause-related marketing? : the role of cause specificity of CSR
Sheikh, Sana-ur-Rehman; Beise-Zee, Rian - In: The journal of consumer marketing 28 (2011) 1, pp. 27-39
Persistent link: https://www.econbiz.de/10009009747
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The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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How to go green : unraveling green preferences of consumers
Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific journal of business administration 7 (2015) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
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Service responses to emotional states of business customers
Wang, Yi-chieh; Beise-Zee, Rian - In: Managing service quality : MSQ ; an international journal 23 (2013) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10009770752
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Preencounter affective states of business travelers and service responses
Wang, Yi-chieh; Beise-Zee, Rian - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 634-655
Persistent link: https://www.econbiz.de/10010127344
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Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Sheikh, Sana-ur-Rehman; Beise-Zee, Rian - In: Asian journal of business ethics : AJBE 4 (2015) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10011538406