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An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

Persistent link: https://www.econbiz.de/10003847251

A cross-cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237

Persistent link: https://www.econbiz.de/10009769828

Modeling links between the decision-makking process and luxury brand attachment : an international comparison

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378

Persistent link: https://www.econbiz.de/10010408602

Does personality congruence explain luxury brand attachment? : the results of an international research study

Donvito, Raffaele; Aiello, Gaetano; Grazzini, Laura; … - In: Journal of business research : JBR 120 (2020), pp. 462-472

Persistent link: https://www.econbiz.de/10012417153

Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth

Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506

Persistent link: https://www.econbiz.de/10012495486

Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior

Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841

Persistent link: https://www.econbiz.de/10011597522

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of Product & Brand Management 22 (2013) 3, pp. 229-237

Purpose – The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of young people. Design/methodology/approach – This article was based on an empirical study among 233 respondents. First, a qualitative analysis of...

Persistent link: https://www.econbiz.de/10014896734

The effects of QR delivered content on perceived product value

Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532

Persistent link: https://www.econbiz.de/10013370893

Brand engagement into self-concept and culture : a literature review for a future research agenda

Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431

Persistent link: https://www.econbiz.de/10014372595

Fashion and the metaverse : implications for consumers and firms

Donvito, Raffaele; Acuti, Diletta; Song, Sanga - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10014529893