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Journal of business research : JBR
99
Journal of retailing and consumer services
85
International journal of Indian culture and business management
64
Global business review
42
Asia Pacific journal of marketing and logistics
41
Journal of marketing communications
41
The journal of product & brand management
40
Journal of international consumer marketing
38
Marketing intelligence & planning
35
International journal of Indian culture and business management : IJICBM
33
Journal of global marketing
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The journal of brand management : an international journal
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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International journal of consumer studies
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International journal of business and emerging markets : IJBEM
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The journal of consumer marketing
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International journal of business excellence : IJBEX
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International journal of retail & distribution management
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Journal of marketing management : MM
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South Asian journal of management : SAJM
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European journal of marketing : EJM
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International journal of emerging markets
25
International journal of business innovation and research
24
Journal of Indian business research
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Psychology & marketing
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SpringerLink / Bücher
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Cogent business & management
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International journal of electronic marketing and retailing : IJEMR
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Journal of internet commerce
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Journal of retailing
23
The international journal of bank marketing : IJBM
22
International journal of business and globalisation : IJBG
21
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The IUP journal of marketing management : IJMM
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
5,192
Other ZBW resources
77
RePEc
2
Showing
1
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5,271
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1
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
Attitude of Indian consumers toward wine : pleasure versus prescription
Singh, Satyendra
- In:
Business practices in emerging and re-emerging markets
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003681482
Saved in:
4
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Marketing strategies for highly volatile emerging markets : an empirical study from Pakistani cellular industry
Javed, Ammar
;
Khan, Zia
- In:
International journal of emerging markets
17
(
2022
)
3
,
pp. 812-831
Persistent link: https://www.econbiz.de/10012886431
Saved in:
7
To understand the life cycle and customer adoption of mobile apps in modern
India
Malik, Rajeshwari
- In:
International journal of electronic customer …
12
(
2020
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10012509235
Saved in:
8
Frozen food industry in
India
: a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
9
Spousal role and family vacation decision making in
India
Ashraf, Maria
;
Khan, Kaleem Mohammad
- In:
International journal of business and systems research
10
(
2016
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011671073
Saved in:
10
Changing environment and consumer in Turkey
Eser, Zelina
;
Mutlu, Servet
;
Cakar, Mehmet
- In:
Journal of euromarketing
16
(
2007
)
3
,
pp. 67-79
Persistent link: https://www.econbiz.de/10003496773
Saved in:
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