Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … company ran TV advertising in one region of the country while shutting off TV advertising for the remainder of the country …

, which allow users to get desired website content without unwanted advertising. As a countermeasure, many of these websites … combines psychological reactance theory along with uses and gratifications theory. We also hypothesize the influence of four … user-related factors: (a) more positive (negative) attitudes toward online advertising encourage adblocker deactivation …

Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

This paper analyzes how advertising can be used to mislead rivals in an oligopoly environment with demand uncertainty …-à-vis the competitor's product is unknown. In each period, a firm sets prices for its product and exerts an advertising effort … that is imperfectly observed by the rival later on. Advertising is persuasive in that it enhances willingness to pay, but …