//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Let them talk! Managing primar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
26
Beziehungsmarketing
21
Relationship marketing
21
Einzelhandel
15
Retail trade
15
USA
11
United States
11
New product development
10
Produktentwicklung
10
Dienstleistungssektor
7
Service industry
7
Customer satisfaction
6
Innovation
6
Innovation management
6
Innovationsmanagement
6
Kundenzufriedenheit
6
Social Web
6
Social web
6
Online retailing
5
Online-Handel
5
Product design
5
Produktgestaltung
5
Retailing
5
Dienstleistungsqualität
4
Kundenbindungsprogramm
4
Loyalty program
4
Service quality
4
Automation
3
Automatisierung
3
Brand
3
Brand image
3
Closing time
3
Cognition
3
Competitive advantage
3
Customer service
3
Kognition
3
Kundenservice
3
Ladengestaltung
3
Loyalty programs
3
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
1
Book section
1
Language
All
English
26
Author
All
Noble, Stephanie M.
19
Adjei, Mavis T.
6
Grewal, Dhruv
5
Noble, Charles H.
5
Nordfält, Jens
5
Ahlbom, Carl-Philip
4
Esmark, Carol L.
4
Bhattarai, Ashok
2
Breazeale, Michael J.
2
Farhang, Maryam
2
Gillespie, Erin Adamson
2
Kumar, Minu
2
Lee, Na Young
2
Ashley, Christy
1
Autry, Chad W.
1
Bagherzadeh, Ramin
1
Beitelspacher, Lauren Skinner
1
Bell, John E.
1
Benoit, Sabine
1
Biswas, Dipayan
1
Bitner, Mary Jo
1
Boostrom, Robert E.
1
Broetzmann, Scott M.
1
Campbell, David A.
1
Clark, Melissa N.
1
Cooper, Nora
1
Dillard, Annemarie
1
Donthu, Naveen
1
Esmark Jones, Carol L.
1
Esmark, Carol
1
Grainer, Marc
1
Guha, Abhijit
1
Haytko, Diana L.
1
Hybnerova, Katie
1
Karsberg, John
1
Key, Thomas M.
1
Lee, Kang Bok
1
Lemon, Katherine N.
1
Narang, Unnati
1
Olson, Richard
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of marketing research
2
MIT sloan management review
2
Business ethics : a European review
1
Business horizons
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of public policy & marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
2
Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
Saved in:
3
Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.
;
Clark, Melissa N.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
Saved in:
4
Watch out : themes in timepiece communities of counterfeit consumption
Key, Thomas M.
;
Boostrom, Robert E.
;
Adjei, Mavis T.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 307-317
Persistent link: https://www.econbiz.de/10009780517
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
The dark side of surge pricing and the mitigating role of information disclosure
Bhattarai, Ashok
;
Farhang, Maryam
;
Adjei, Mavis T.
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 626-645
Persistent link: https://www.econbiz.de/10014369371
Saved in:
7
What unhappy customers want
Grainer, Marc
;
Noble, Charles H.
;
Bitner, Mary Jo
; …
- In:
MIT sloan management review
55
(
2013/14
)
3
,
pp. 31-35
Persistent link: https://www.econbiz.de/10010354235
Saved in:
8
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
9
Consumer value product design and its measure
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191068
Saved in:
10
What drives college-age Generation Y consumers ?
Noble, Stephanie M.
;
Haytko, Diana L.
;
Phillips, Joanna
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 617-628
Persistent link: https://www.econbiz.de/10003854671
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->