Narrow search
Showing 1 - 10 of 1,790
Cover Image
How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector
Castro-Lopez, Adrian; Vázquez Casielles, Rodolfo; … - In: Journal of business economics and management 20 (2019) 3, pp. 595-617
(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online … satisfaction, positive WOM, repurchase intention and price tolerance. The findings indicate that direct and indirect effects of e …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant …
Persistent link: https://www.econbiz.de/10012175766
Cover Image
Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives
Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168
Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...
Persistent link: https://www.econbiz.de/10012519502
Cover Image
Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China
Oh, Han-Mo - 2017
Although international firms often face challenges as competition for world markets intensifies and as market preferences become global, diverse opportunities appear to be prevalent for international marketers of consumer products and services in emerging economies such as China. In addition to...
Persistent link: https://www.econbiz.de/10012952655
Cover Image
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Cover Image
Consumers' perceptions of mobile banking continuous usage in Finland and South Africa
Shaikh, Aijaz A.; Karjaluoto, Heikki; Chinje, Nathalie … - In: International journal of electronic finance : IJEF 8 (2014/2015) 2/3/4, pp. 149-168
Persistent link: https://www.econbiz.de/10011525301
Cover Image
Building loyalty in e-commerce : does consumer income matter?
Ferreira, Viviane Moura Rocha; Parente, Juracy; … - In: International journal of business and systems research … 14 (2020) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10012168745
Cover Image
An integrated model predicting customers' continuance behavioral intention and recommendations of users : a study on mobile payment in emerging markets
Srivastava, Shalini; Singh, Nidhi - In: Journal of financial services marketing 28 (2023) 2, pp. 236-254
Persistent link: https://www.econbiz.de/10014326861
Cover Image
Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
Cover Image
Online service failure : how consumers from emerging countries react and complain
Rohden, Simoni F.; Matos, Celso Augusto de - In: Journal of consumer marketing 39 (2022) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10013165311
Cover Image
The dynamics of customer value and brand love among shoppers in emerging market
Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of … psychological ownership. Additionally, psychological ownership influences satisfaction and brand love, while satisfaction affects …
Persistent link: https://www.econbiz.de/10014506006