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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
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Understanding market transformation : how firms create customer demand
Hartmann, Michael; Wenzel, Matthias - In: Journal of competences, strategy & management 10 (2019), pp. 33-54
Persistent link: https://www.econbiz.de/10012168748
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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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The evolution of big data in marketing : trust, security and data ownership
McColl, Julie; Ritch, Elaine L. - In: New perspectives on critical marketing and consumer society, (pp. 53-62). 2021
Persistent link: https://www.econbiz.de/10012497248
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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Investigating firm's customer agility and firm performance : the importance of aligning sense and respond capabilities
Roberts, Nicholas; Grover, Varun - In: Journal of business research : JBR 65 (2012) 5, pp. 579-585
Persistent link: https://www.econbiz.de/10009526643
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Leveraging information technology infrastructure to facilitate a firm's customer agility and competitive activity : an empirical investigation
Roberts, Nicholas; Sanyal, Pallab - In: Journal of management information systems : JMIS 28 (2011/12) 4, pp. 231-269
Persistent link: https://www.econbiz.de/10010218730
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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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A resource-based perspective on customer engagement behaviors : a typology, conceptual framework, and research avenues
Zeng, Xianfang; Agarwal, James; Mourali, Mehdi - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 297-319
Persistent link: https://www.econbiz.de/10014512693