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Pricing strategies for hybrid...
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Consumer behaviour
Konsumentenverhalten
22
Marketing management
17
Marketingmanagement
17
E-commerce
16
Electronic Commerce
16
Innovation
15
Innovation management
13
Innovationsmanagement
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Theorie
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Theory
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Mobile marketing
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Advertising effects
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Competitive advantage
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Online-Handel
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22
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Shankar, Venkatesh
20
Meyer, Jeffrey
3
Narang, Unnati
3
Rizley, Ross
3
Inman, J. Jeffrey
2
Kushwaha, Tarun
2
Liu, Yan
2
Ahlbom, Carl-Philip
1
Ailawadi, Kusum L.
1
Andrews, Rick
1
Bacon, Lynd D.
1
Bart, Yakov
1
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1
Beauchamp, J. P.
1
Berry, Leonard L.
1
Bull, J. S.
1
Carroll, J.
1
Donthu, Naveen
1
Douglass, Tom
1
Elrod, Terry
1
Ferraro, Rosellina
1
Gauri, Dinesh K.
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Golmohammadi, Alireza
1
Grewal, Dhruv
1
Ha, Kyoungnam
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Mays Business School Research Paper
2
Business strategy and the environment
1
European journal of marketing : EJM
1
Journal of marketing
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
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Report / Marketing Science Institute
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Review of marketing research
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UNC Kenan-Flagler Research Paper
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ECONIS (ZBW)
22
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1
Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey
;
Shankar, Venkatesh
;
Berry, Leonard L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
Saved in:
2
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
3
A matter of alignment? : effects of product types and environmental claim framing on consumer evaluation of sustainable foods
Weisstein, Fei L.
;
Meyer, Jeffrey
;
Kershaw, Jonathan
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1661-1674
Persistent link: https://www.econbiz.de/10014513733
Saved in:
4
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
5
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
6
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
7
Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh
;
Kleijnen, Mirella
;
Ramanathan, Suresh
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
Saved in:
8
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
9
The dynamic impact of product-harm crises on brand preference and advertising effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
10
"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior
Inman, J. Jeffrey
;
Shankar, Venkatesh
;
Ferraro, Rosellina
-
2002
Persistent link: https://www.econbiz.de/10001716141
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