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Consumer expectations of corporate social responsibility of foreign multinationals in Korea

Han, C. M. - In: Emerging markets finance & trade : a journal of the … 51 (2015) 2, pp. 293-305

Persistent link: https://www.econbiz.de/10011391714

Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea

Han, C. M. - In: The journal of consumer marketing 34 (2017) 4, pp. 359-370

Persistent link: https://www.econbiz.de/10011691612

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia : Chinese vs Koreans towards Japanese brands

Han, C. M. - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 330-346

Persistent link: https://www.econbiz.de/10011636589

Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands

Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413

Persistent link: https://www.econbiz.de/10011410277

How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China

Han, C. M.; Guo, Chen - In: Journal of global marketing 31 (2018) 5, pp. 324-338

Persistent link: https://www.econbiz.de/10011963155

Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective

Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324

Persistent link: https://www.econbiz.de/10014470374

Consumer animosity : the mitigating effect of perceived brand globalness

Mandler, Timo; Bartsch, Fabian; Krüger, Tinka; Kim, … - In: International marketing review 40 (2023) 2, pp. 365-384

Persistent link: https://www.econbiz.de/10014266966

Testing the Role of Country Image in Consumer Choice Behaviour

Min Han, C. - In: European Journal of Marketing 24 (1990) 6, pp. 24-40

The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a “halo”, four hypotheses are developed and tested as to (1) the role of country image in consumers′ attitudes towards a brand, (2) its role in purchase intentions, (3) its role...

Persistent link: https://www.econbiz.de/10014724732