Narrow search
Showing 1 - 10 of 14,193
Cover Image
The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Cover Image
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Cover Image
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Cover Image
Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Cover Image
Brand communications
Feldwick, Paul - In: Brands and branding, (pp. 127-142). 2004
Persistent link: https://www.econbiz.de/10002755012
Cover Image
Marketing communications' dimensions and brand loyalty in the banking sector
Quayson, Agartha; Issau, Kassimu; Gnankob, Robert Ipiin; … - In: REGE revista de gestão 31 (2024) 1, pp. 115-132
Persistent link: https://www.econbiz.de/10014528520
Cover Image
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Cover Image
One land, one billion minds : insights on branding in India
Sridhar, Ramanujam - 2007
Persistent link: https://www.econbiz.de/10003379575
Cover Image
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Cover Image
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice - In: The journal of product & brand management 26 (2017) 5, pp. 492-502
Persistent link: https://www.econbiz.de/10011778298