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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
55
Bayes-Statistik
32
Bayesian inference
32
Technical efficiency
30
USA
30
United States
29
Technische Effizienz
27
Hotel industry
26
Hotellerie
26
Firm performance
23
Unternehmenserfolg
23
Data envelopment analysis
22
Relationship marketing
22
Social Web
22
Social web
22
Australia
21
Beziehungsmarketing
21
Brand management
21
Data-Envelopment-Analyse
21
Markenführung
21
Theorie
20
Theory
20
Advertising
18
Internet marketing
18
Online-Marketing
18
Brand image
17
Data protection
17
Datenschutz
17
Bibliometrics
16
Lieferantenmanagement
16
Markenimage
16
Supplier relationship management
16
Werbung
16
Bibliometrie
15
Performance measurement
15
Performance-Messung
15
Advertising effects
14
Australien
14
B-to-B-Marketing
14
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Undetermined
28
Free
1
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Article
55
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
50
Aufsatz in Zeitschrift
50
research-article
2
Aufsatz im Buch
1
Book section
1
conceptual-paper
1
Language
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English
58
Author
All
Donthu, Naveen
21
Milne, George R.
20
Josiassen, Alexander
7
Swani, Kunal
7
Assaf, A. Georges
5
Brown, Brian P.
5
Bahl, Shalini
4
Baker, Andrew M.
4
Labrecque, Lauren I.
4
Markos, Ereni
3
Miller, Elizabeth G.
3
Yuksel, Mujde
3
Assaf, A.
2
Bellenger, Danny N.
2
Boza, María-Eugenia
2
Johnston, Wesley J.
2
Karpen, Ingo O.
2
Kock, Florian
2
Lohtia, Ritu
2
Mohan, Mayoor
2
Porter, Constance Elise
2
Ross, Spencer M.
2
Wei, Yujie
2
Yoo, Boonghee
2
Zablah, Alex R.
2
Ailawadi, Kusum L.
1
Andonova, Yana G.
1
Andreassen, Tor W.
1
Ashley, Christy
1
Assaf, A. George
1
Assaker, Guy
1
Beauchamp, J. P.
1
Bernhardt, Kenneth L.
1
Blazevic, Vera
1
Boesen-Mariani, Sabine
1
Brashear-Alejandro, Thomas
1
Brown, Brian
1
Burkhalter, Janée N.
1
Cantrell, Caley
1
Carl, Walter
1
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Journal of business research : JBR
11
The journal of consumer marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of product & brand management
2
A reader in marketing communications
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business horizons
1
California management review
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Service Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Sport management review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
55
Other ZBW resources
3
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1
The effects of customer voice on hotel performance
Assaf, A. Georges
;
Josiassen, Alexander
;
Cvelbar, …
- In:
International journal of hospitality management
44
(
2015
),
pp. 77-83
Persistent link: https://www.econbiz.de/10010501234
Saved in:
2
Consumer ethnocentrism and willingness to buy : analyzing the role of three demographic consumer characteristics
Josiassen, Alexander
;
Assaf, A. Georges
;
Karpen, Ingo O.
- In:
International marketing review
28
(
2011
)
6
,
pp. 627-646
Persistent link: https://www.econbiz.de/10009390028
Saved in:
3
Does restaurant menu information affect customer attitudes and behavioral intentions? : a cross-segment empirical analysis using PLS-SEM
Khodr, Fakih
;
Assaker, Guy
;
Assaf, A. Georges
;
Hallak, Rob
- In:
International journal of hospitality management
57
(
2016
),
pp. 71-83
Persistent link: https://www.econbiz.de/10011581264
Saved in:
4
Tourism ethnocentrism and its effects on tourist and resident behavior
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011983342
Saved in:
5
Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
Saved in:
6
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
Saved in:
7
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
8
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
9
If it's legal, is it acceptable? : consumer reactions to online covert marketing
Milne, George R.
;
Rohm, Andrew
;
Bahl, Shalini
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 107-122
Persistent link: https://www.econbiz.de/10003931186
Saved in:
10
Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis
Milne, George R.
;
Bahl, Shalini
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 138-149
Persistent link: https://www.econbiz.de/10003979344
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