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~subject:"Consumer behaviour"
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Consumer behaviour
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Liu, Maggie Wenjing
10
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8
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6
Rong, Chen
6
Xu, Xiaobing
6
Keh, Hean Tat
5
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3
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3
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Journal of business research : JBR
6
International journal of hospitality management
3
Tourism management : research, policies, practice
3
IFS reports
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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2
Marketing letters : a journal of research in marketing
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Journal of consumer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
1
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Journal of international marketing
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Living standards, poverty and inequality in the UK
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ECONIS (ZBW)
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1
The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing
;
Rong, Chen
;
Jiang, Lan
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
Saved in:
2
The role of a model's race in influencing Chinese consumers' product perception
Xu, Xiaobing
;
Chen, Rong
- In:
Asian business & management
15
(
2016
)
3
,
pp. 201-225
Persistent link: https://www.econbiz.de/10011550862
Saved in:
3
How reward uncertainty influences subsequent donations : the role of mental accounting
Shi, Haijiao
;
Chen, Rong
;
Xu, Xiaobing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 383-391
Persistent link: https://www.econbiz.de/10012581621
Saved in:
4
Effectiveness of trade-ins and price discounts : a moderating role of substitutability
Xu, Xiaobing
;
Chen, Rong
;
Zhang, Jin
- In:
Journal of economic psychology : research in economic …
70
(
2019
),
pp. 80-89
Persistent link: https://www.econbiz.de/10012305558
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5
Go beyond just paying : effects of payment method on level of construal
Chen, Rong
;
Xu, Xiaobing
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10011707389
Saved in:
6
Behavioral pricing
Liu, Maggie Wenjing
;
Soman, Dilip
- In:
Handbook of consumer psychology
,
(pp. 659-681)
.
2008
Persistent link: https://www.econbiz.de/10003716263
Saved in:
7
Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung
;
Liu, Maggie Wenjing
;
Soman, Dilip
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
Saved in:
8
Consumer delight and outrage : scale development and validation
Liu, Maggie Wenjing
;
Keh, Hean Tat
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 680-699
Persistent link: https://www.econbiz.de/10011392191
Saved in:
9
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
10
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
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