Qazi, Aban Abid; Ali, Fouzia - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 934-958
The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME's) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement...