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Understanding purchase intention during product-harm crises : moderating effects of perceived corporate ability and corporate social responsibility
Lin, Chieh-peng; Chen, Shwu-chuan; Chiu, Chou-kang; … - In: Journal of business ethics : JOBE 102 (2011) 3, pp. 455-471
Persistent link: https://www.econbiz.de/10009300628
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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Toward effective CSR communication in controversial industry sectors
Song, Baobao; Wen, Jing; Ferguson, Mary Ann - In: Journal of marketing communications 26 (2020) 3, pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Corporate social irresponsibility and purchase intention : the mediating role of corporate reputation and consumer attitude
Mokua, Juniter Kwamboka; Obonyo, Duke D. - 2018
Persistent link: https://www.econbiz.de/10012140301
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Entering conscious consumer markets : toward a new generation of sustainability strategies
Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48
Persistent link: https://www.econbiz.de/10011743545
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The effect of corporate social responsibility on brand loyalty : the mediation role of brand image
He, Yuanqiong; Lai, Kin Keung - In: Total quality management & business excellence : an … 25 (2014) 3, pp. 249-263
Persistent link: https://www.econbiz.de/10010246006
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Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97
Persistent link: https://www.econbiz.de/10012800974
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Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn; Kim, Jimi - In: Business & society 61 (2022) 6, pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194