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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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Service locus of control and customer coproduction : the role of prior service experience and organizational socialization
Büttgen, Marion; Schumann, Jan Hendrik; Ates, Zelal - In: Journal of service research : JSR 15 (2012) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10009548673
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik; Nijssen, E. J.; Lentz, Patrick - In: International marketing review 31 (2014) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
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Strategically pay your customers for their productivity
Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - In: Rutgers business review 5 (2020) 3, pp. 319-325
Persistent link: https://www.econbiz.de/10012626119
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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10012420851