//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Vicarious Learning in New Prod...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
16
Relationship marketing
16
USA
16
United States
16
B-to-B-Marketing
15
Business-to-business marketing
15
Konsumentenverhalten
15
Innovation
12
Lieferantenmanagement
12
Marketing management
12
Marketingmanagement
12
Supplier relationship management
12
Marketing
11
Firm performance
9
Market research
9
Marktforschung
9
Theorie
9
Theory
9
Unternehmenserfolg
9
Advertising
8
Competition
8
Competitive strategy
8
Werbung
8
Automotive industry
7
Business network
7
Kfz-Industrie
7
Marketingtheorie
7
New product development
7
Product liability
7
Produktentwicklung
7
Produkthaftung
7
Social Web
7
Social web
7
Unternehmensnetzwerk
7
Wettbewerb
7
Wettbewerbsstrategie
7
Brand management
6
Cluster analysis
6
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
15
Author
All
Grewal, Rajdeep
10
Srinivasan, Raji
5
Li, Shanjun
4
Sun, Qi
4
Wu, Fang
4
Lilien, Gary L.
3
Hada, Mahima
2
Chandrasekaran, Deepa
1
Deng, Xiaoyan
1
Ding, Min
1
Dong, Songting
1
Meyer, Robert J.
1
Mittal, Vikas
1
Pingitore, Gina M.
1
Puligadda, Sanjay
1
Rangaswamy, Arvind
1
Ross, William T.
1
Saboo, Alok R.
1
Sarial-Abi, Gülen
1
Seldin, Daniel
1
Sihi, Debika
1
Sridhar, Shrihari
1
Zhao, Ping
1
more ...
less ...
Published in...
All
Journal of marketing
3
Journal of marketing research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
2
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
3
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
4
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Referral equity and referral management : the supplier firm's perspective
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
-
2010
Persistent link: https://www.econbiz.de/10008907423
Saved in:
7
Functional forms of the satisfaction-loyalty relationship
Dong, Songting
;
Ding, Min
;
Grewal, Rajdeep
;
Zhao, Ping
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10009007241
Saved in:
8
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
9
Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009725702
Saved in:
10
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->