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Consumer behaviour
Konsumentenverhalten
79,275
Gender
29,026
Geschlecht
26,926
Institutional economics
18,948
Institutionenökonomik
18,933
Theorie
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17,644
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13,768
Advertising
10,352
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9,075
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8,941
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8,931
United States
8,602
Markenführung
7,947
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7,940
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7,898
Werbewirkung
7,896
Advertising effects
7,670
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6,879
Markenimage
6,842
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6,797
gender
6,534
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5,820
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5,709
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5,663
Online-Handel
5,489
Online retailing
5,475
Kundenzufriedenheit
5,470
Customer satisfaction
5,469
Experiment
5,187
Social Web
5,108
Social web
5,104
Welt
4,909
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4,860
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4,548
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Han, Heesup
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Belk, Russell W.
110
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98
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94
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83
Phau, Ian
83
Huber, Frank
79
Gierl, Heribert
78
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77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
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73
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69
Khare, Arpita
69
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67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Bruwer, Johan
48
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International Energy Agency
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Nomos Verlagsgesellschaft
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Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
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6
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Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
431
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393
Asia Pacific journal of marketing and logistics
391
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The journal of brand management : an international journal
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European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of marketing management : MM
307
Journal of retailing
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Cogent business & management
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Journal of marketing communications
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
283
SpringerLink / Bücher
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality marketing & management
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ECONIS (ZBW)
78,631
RePEc
150
BASE
38
EconStor
23
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date (newest first)
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1
Is there
gender
bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
2
The trade-off between quantity and quality of information in
gender
responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
3
Colours in
advertising
and affective responses : the moderating role of
gender
and optimum stimulation level
Balamoorthy, S.
;
Pandey, Mrinalini
- In:
International journal of applied management science
11
(
2019
)
3
,
pp. 255-276
Persistent link: https://www.econbiz.de/10012110840
Saved in:
4
Understanding responses to comedic
advertising
aggression : the role of vividness and
gender
identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
Intergenerational appeal in
advertising
: impacts of brand -
gender
extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
7
Ads aimed at dads : exploring consumers' reactions towards
advertising
that conforms and challenges traditional
gender
role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
8
The impact of different body-sizes of non-celebrity endorsers on
advertising
effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
9
Gender
contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
Saved in:
10
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
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