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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business innovation and research 7 (2013) 4, pp. 393-413

Persistent link: https://www.econbiz.de/10010212405

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321

Does mobile marketing affect customer loyalty in Jordan?

Al-Hawary, Sulieman Ibraheem Shelash; Obiadat, Ahmad … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 226-250

Persistent link: https://www.econbiz.de/10012506660

The impact of Islamic banks' service quality perception on Jordanian customers loyalty

Alshurideh, Muhammad Turki; Al-Hawary, Sulieman … - In: Journal of management research 9 (2017) 2, pp. 139-159

Persistent link: https://www.econbiz.de/10011671584