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Consumer behaviour
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DeSarbo, Wayne S.
20
DeSarbo, Wayne
9
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4
Jedidi, Kamel
4
Chatterjee, Rabikar
3
De Soete, Geert
3
Madrigal, Robert
3
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3
Fong, Duncan K. H.
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Kim, Juyoung
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Fundamentals of marketing research ; Vol. 6
3
Marketing letters : a journal of research in marketing
2
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of Modelling in Management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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1
Journal of modelling in management
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Conjoint analysis in consumer research : issues and outlook
Green, Paul E.
;
Srinivasan, V.
-
2007
Persistent link: https://www.econbiz.de/10003541532
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2
Adaptive conjoint analysis versus self-explicated models : some empirical results
Agarwal, Manoj Kumar
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541549
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3
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
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4
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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5
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
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6
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
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7
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
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8
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
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9
Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10009550694
Saved in:
10
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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