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Relaxation increases monetary valuations
Pham, Michel T.; Hung, Iris W.; Gorn, Gerald J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434
Persistent link: https://www.econbiz.de/10003867365
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Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
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Lenses of the heart : how actors' and observers' perspectives influence emotional experiences
Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 270-282
Persistent link: https://www.econbiz.de/10010383250
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Lenses of the heart : how actors' and observers' perspectives influence emotional experiences
Hung, Iris W.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009540251
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Mirror, mirror on the retail wall : self-focused attention promotes reliance on feelings in consumer decisions
Chang, Hannah H.; Hung, Iris W. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10011912736
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The nature and role of affect in consumer behavior
Cohen, Joel B.; Pham, Michel T.; Andrade, Eduardo B. - In: Handbook of consumer psychology, (pp. 297-348). 2008
Persistent link: https://www.econbiz.de/10003716200