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The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011647701
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Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala; Sindhu, Shilpa; Mor, Rahul S. - In: International journal of pharmaceutical and healthcare … 18 (2024) 1, pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham; Hau Nguyen Le; Nguyen, Dung Tien; … - In: The journal of services marketing 36 (2022) 7, pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki - In: The marketing review 20 (2020) 1/2, pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Wirkungen aktiver Kundenbeteiligung in personenbezogenen Dienstleistungsbeziehungen : Implikationen für Strategien des Consumer Empowerment
Geigenmüller, Anja; Leischnig, Alexander - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 403-421). 2009
Persistent link: https://www.econbiz.de/10003808733