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~subject:"Consumer behaviour"
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Consumer behaviour
Digitalisierung
16,479
Digitization
14,124
Werbung
13,865
Advertising
11,334
Kreativität
7,477
Creativity
7,331
Innovation
4,130
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3,896
Advertising effects
3,835
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3,542
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2,349
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2,341
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2,335
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2,330
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2,135
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2,119
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2,117
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2,111
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1,739
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1,593
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1,582
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advertising
1,408
USA
1,385
Technological change
1,351
Welt
1,347
World
1,338
Geschäftsmodell
1,263
Marketing
1,258
United States
1,201
Business model
1,169
creativity
1,068
Industrie 4.0
1,056
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1,033
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Septianto, Felix
24
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15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Ghose, Anindya
10
Wilbur, Kenneth C.
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Martínez-López, Francisco J.
7
Moshary, Sarah
7
Phau, Ian
7
Pitt, Leyland F.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Belk, Russell W.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
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National Bureau of Economic Research
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Campus Verlag
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Finanzdienstleistungen Zug
1
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Journal of business research : JBR
128
International journal of advertising : the review of marketing communications
125
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
71
Journal of retailing and consumer services
59
Journal of promotion management : innovations in planning and applied research
50
Journal of promotion management : JPM
44
Psychology & marketing
42
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
26
International journal of consumer studies
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of international consumer marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of marketing
21
Journal of marketing research : JMR
21
Asia Pacific journal of marketing and logistics
20
Marketing letters : a journal of research in marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing : ZFP ; journal of research and management
19
The journal of consumer marketing
19
European Journal of Marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of current issues and research in advertising
17
European journal of marketing
16
International journal of technology marketing : IJTMkt
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Marketing intelligence & planning
15
Technological forecasting & social change : an international journal
15
The journal of product & brand management
15
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Source
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ECONIS (ZBW)
3,528
Other ZBW resources
119
RePEc
2
Showing
1
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1
Is there gender bias when creative directors judge
advertising
? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
2
Creativity
, attention and the memory for brands : an outdoor
advertising
field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
3
The influence of traditional
advertising
determinants on young consumers' purchase decision
Misra, Vaibhav
- In:
Middle East journal of management : MEJM
9
(
2022
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10013258398
Saved in:
4
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
5
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
6
Advertising
: creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
7
Advertising
creativity
matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
8
Think outside the ad : can
advertising
creativity
benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
9
The power of creative
advertising
and consumers' perceived risk
Shirkhodaee, Maysam
;
Rezaee, Saeed
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 590-606
Persistent link: https://www.econbiz.de/10010467265
Saved in:
10
Can
advertising
creativity
affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
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