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~subject:"Consumer behaviour"
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Consumer behaviour
Relationship marketing
26,237
Beziehungsmarketing
25,563
Social Web
20,618
Social web
20,587
Konsumentenverhalten
14,914
Online-Marketing
13,165
Internet marketing
13,049
Customer satisfaction
6,142
Kundenzufriedenheit
6,099
Service quality
4,557
Electronic Commerce
4,551
Dienstleistungsqualität
4,546
E-commerce
4,321
Brand management
4,181
Markenführung
4,179
Online-Handel
3,614
Online retailing
3,605
Deutschland
3,342
Viral marketing
3,272
Virales Marketing
3,271
Germany
3,254
Marketingmanagement
3,075
Marketing management
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Theorie
2,961
Theory
2,949
Markenimage
2,809
Brand image
2,804
Soziales Netzwerk
2,604
Internet
2,547
Social network
2,422
Werbewirkung
2,346
Advertising effects
2,335
Lieferantenmanagement
2,306
Supplier relationship management
2,305
USA
2,020
United States
1,994
Kundenintegration
1,990
Customer integration
1,989
Advertising
1,983
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Mattila, Anna S.
43
Han, Heesup
41
Hollebeek, Linda D.
39
Loureiro, Sandra Maria Correia
29
Verhoef, Peter C.
29
Usman, Osly
28
Dwivedi, Yogesh Kumar
25
Kumar, V.
25
Huber, Frank
24
Grewal, Dhruv
23
Filieri, Raffaele
22
Rather, Raouf Ahmad
22
Quach, Sara
21
Bang, Nguyen
20
Klaus, Philipp
20
Prentice, Catherine
20
Sreejesh, S.
20
Wu, Luorong
20
Balaji, M. S.
19
Ghose, Anindya
19
Gil Saura, Irene
19
Ko, Eunju
19
Bauer, Hans H.
18
Flavián Blanco, Carlos
18
Khan, Imran
18
Ahn, Jiseon
17
Herrmann, Andreas
17
Schramm-Klein, Hanna
17
Veloutsou, Cleopatra
17
Wong, IpKin Anthony
17
Bijmolt, Tammo H. A.
16
Bilgihan, Anil
16
Das, Gopal
16
Gustafsson, Anders
16
Hyun, Sunghyup Sean
16
Law, Chun Hung Roberts
16
Malthouse, Edward C.
16
Martínez-López, Francisco J.
16
So, Kevin Kam Fung
16
Vrontis, Demetris
16
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IGI Global
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Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
OECD
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RWTH Aachen
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Technische Universität Braunschweig
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Springer International Publishing
2
Springer-Verlag GmbH
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Dresden
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Association of National Advertisers
1
Bertelsmann Stiftung
1
Books on Demand GmbH <Norderstedt>
1
Campus Verlag
1
Center of Market Oriented Product and Production Management
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
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Journal of retailing and consumer services
635
Journal of business research : JBR
598
International journal of hospitality management
241
International journal of internet marketing and advertising : IJIMA
169
The journal of product & brand management
134
The journal of services marketing
134
Psychology & marketing
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
125
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Cogent business & management
111
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
109
Journal of hospitality marketing & management
109
Journal of marketing communications
108
The journal of brand management : an international journal
108
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
103
Journal of the Academy of Marketing Science
102
International journal of electronic marketing and retailing : IJEMR
101
Asia Pacific journal of marketing and logistics
95
Journal of retailing
90
International journal of advertising : the review of marketing communications
89
Journal of internet commerce
89
Journal of marketing
89
Journal of promotion management : innovations in planning and applied research
89
Marketing intelligence & planning
87
Journal of strategic marketing
86
Technological forecasting & social change : an international journal
85
International journal of consumer studies
81
European journal of marketing : EJM
79
Tourism management : research, policies, practice
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
The service industries journal
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Management science : journal of the Institute for Operations Research and the Management Sciences
68
The international review of retail, distribution and consumer research
68
SpringerLink / Bücher
65
Journal of marketing management : MM
64
Journal of service management
64
Electronic commerce research
63
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ECONIS (ZBW)
14,898
Other ZBW resources
55
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2
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1
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
2
First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin
;
Ye, Qiang
- In:
Production and operations management : an international …
23
(
2014
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
Saved in:
3
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
4
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
5
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
6
How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sengupta, Sanchayan
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 131-159
Persistent link: https://www.econbiz.de/10012304208
Saved in:
7
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
8
The effects of online incivility and consumer-to-consumer interactional justice on complainants, observers, and service providers during social media service recovery
Bacile, Todd J.
;
Wolter, Jeremy S.
;
Allen, Alexis M.
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 60-81
Persistent link: https://www.econbiz.de/10011949553
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Public complaining : a blessing in disguise? : educational calling as a benevolent process that gives consumers voice on brands’ social media
Siret, Iris
;
Sabadie, William
- In:
Journal of business research : JBR
150
(
2022
),
pp. 476-490
Persistent link: https://www.econbiz.de/10013365746
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