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A Review of the Major Multidim...
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Consumer behaviour
Theorie
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Theory
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31
Marktforschung
26
Market research
25
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20
Multivariate Analyse
19
Cluster analysis
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English
32
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DeSarbo, Wayne S.
20
DeSarbo, Wayne
9
Jedidi, Kamel
4
Chatterjee, Rabikar
3
De Soete, Geert
3
Kim, Sunghoon
3
Madrigal, Robert
3
Wedel, Michel
3
Fong, Duncan K. H.
2
Kim, Juyoung
2
Park, Joonwook
2
Ramaswamy, Venkatram
2
Rao, Vithala R.
2
Ansari, Asim
1
Atalay, A. Selin
1
Bechara, Antoine
1
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A
1
Bijmolt, Tammo H.A.
1
Blanchard, Simon J.
1
Burke, Raymond R.
1
Böckenholt, Ulf
1
Carroll, J.
1
Cho, Jaewun
1
Cohen, Steven
1
Dagher, Alain
1
Daniel, Mark
1
Dubé, Laurette
1
Ebbes, Peter
1
Edwards, Elizabeth
1
Eliashberg, Jehoshua
1
Fellows, Lesley
1
Hammond, Ross A.
1
Harmancioglu, Nukhet
1
Havlena, William J.
1
Hoffman, Donna L.
1
Huang, Terry
1
Huettel, Scott A.
1
Kang, Moon Young
1
Kestens, Yan
1
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Marketing letters : a journal of research in marketing
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
Fundamentals of marketing research ; Vol. 6
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
Journal of Modelling in Management
1
Journal of modelling in management
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
31
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Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
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2
Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung
;
Kim, Sunghoon
;
Lee, Jongkuk
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
Saved in:
3
Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers
Mandel, Naomi
;
Scott, Maura L.
;
Kim, Sunghoon
;
Sinha, …
- In:
Journal of economic psychology : research in economic …
60
(
2017
),
pp. 109-125
Persistent link: https://www.econbiz.de/10011757033
Saved in:
4
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
5
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
6
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
7
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
8
Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10009550694
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9
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
10
A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data
DeSarbo, Wayne
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
3
,
pp. 357-384
Persistent link: https://www.econbiz.de/10001043185
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