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Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Spectator demand for the sport of kings
Buraimo, Babatunde; Coster, Neil; Forrest, David - In: Applied economics 53 (2021) 51, pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Sports spectatorship in Spain : attendance and consumption
Lera-López, Fernando; Ollo-López, Andrea; Rapún … - In: European Sport management quarterly : ESMQ 12 (2012) 3, pp. 265-289
Persistent link: https://www.econbiz.de/10009570625
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Estimating attendance for the Ultimate Fighting Championship : a demand theory approach
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 206-224
Persistent link: https://www.econbiz.de/10009574578
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Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011
Persistent link: https://www.econbiz.de/10009376818
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers
Grove, Stephen J.; Dorsch, Michael J.; Hopkins, … - In: Journal of marketing theory and practice 20 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10009509177